Helping the world build great experiences

Our product mission is to humanize technology by bridging the gap between end users and product teams

Bridging the gap between users and product teams not only produces more usable products, it ensures humanity is at the core of every product decision.

We also believe empowering the research community to bring their valuable and artful skillset to their product organizations is essential. Our vision is for every builder of experiences to be able to interact with real users, in-depth, in real time, and in real contexts.

Lookback's customers range from one person teams building web and app experiences to the world's largest research organizations.

Our people mission is to create the best possible remote workspaces for our team members so that we can all bring our best selves to our craft. Since our founding in 2013, we've been a globally distributed and remote team. Sustaining team health and work-life balance is paramount to us. Read more about working in Lookback.

We want to help you better understand your customers: in-depth, remotely, and at scale. If you have ideas about how we can help you do that, send an email to, and let us know what you think.

Happy researching! 🤓

Say hello to the Lookback team


Is this you?

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